What can we do to improve your results?

-- Brent Mellow
Vice President, Salesforce Services

Brent Mellow is Vice President, Salesforce Services for Strata Information Group (SIG) and is responsible for akaCRM, SIG's Salesforce Services division. Brent brings over 30 years of experience in sales, marketing, partner management, business finance and infrastructure to akaCRM. In 2019, Brent was named as a Partner Trailblazer by Salesforce and in 2020 he was appointed to the Salesforce.org Partner Advisory Board and became a Customer Experience (CX) Ambassador for Salesforce. Brent completed his initial Salesforce partner training in 2003 after having been a customer of Salesforce for the two prior years.

Prior to SIG and akaCRM, Brent was a founder of Astadia (and its predecessor MW Advisors), where he helped lead the company's rapid expansion in the U.S., Europe, and Asia to achieve standing as the largest system integrator for a number of SaaS-based vendors including Salesforce, Eloqua and Xactly. While at Astadia, Brent served as its President-US, Chief Marketing Officer and had oversight for the product development, IT, and legal functions.

Previously, Brent was hired by CompUSA to spin off its multi-national Call Center Services outsourcing division. As a result of this successful engagement, Brent became VP/Chief Administrative Officer of the spin off, The Telvista Company, where he deployed Salesforce as the company's CRM system and later became its VP of Sales & Marketing. The company grew globally to over $100 million with operations in the U.S. and Latin America.

Brent began his career in the financial services industry where he spent over a decade with a variety of commercial and investment banks and had roles including Senior Vice President and Managing Director in Bank of America's Global Corporate and Investment Banking Group. Brent participated in the consolidation of the banking industry where he served on numerous merger and acquisition due diligence and integration teams and was an advocate for various customer relationship management (CRM) system deployments. Through his banking career, Brent had the opportunity to interact with senior executives of some of the most well-known companies in America and observe hundreds of businesses of all sizes across a wide variety of industries.

Brent has been a featured presenter and panelist for Salesforce (Dreamforce), Guidepoint, UBS, Verified First, the Call Center Networking Group, and the Southwest Venture Forum.