Social Media for Business Success

What Are You Thinking?

You would not be alone if you or your colleagues are asking questions like:

• Isn't social media for personal, non-business conversations?
• Our company already has a LinkedIn or FanPage, aren't we already covered?
• What does it cost to manage a social media strategy?
• Can you explain the Chatter and Salesforce for Twitter applications?
• We are B2B, isn't social media for B2C?
• How do Facebook, LinkedIn and Twitter, YouTube and others apply to business?
• What do I need to know that I don't already know?

Why Care About Social Media

Every day, your prospects, customers, partners and competitors are carrying on conversation through social media channels and your industry, services and products. You can either chose to participate and moderate the conversation or you can be absent and have these conversations going on behind your back. If you are like most, you will want to at least monitor these conversations.

Secrets of Success for Social Media For Business

1. Understand your objectives
2. Select appropriate social media tools
3. Create baseline metrics - what are you trying to improve?
4. Connect the tools - publish once, syndicate in multiple places
5. Automate communications
6. Monitor the dialogues and participate
7. Measure the impact of your efforts on your metrics
8. Do more of what is working
9. Discontinue or do less of what isn't

Did you know you can use social media to:

• Gain competitive intelligence
• Increase brand awareness
• Drive lead acquisition/prospective
• Promote events
• Improve customer service
• Understand employee satisfaction
• Support job recruiting
• Facilitiate search engine optimization

What offerings does akaCRM have that can help me?

• First, a no-brainer.  Contact akaCRM to schedule a free live web-based presentation on social media and CRM including discussion about how it can benefit your organization.

Or engage akaCRM for one of the following social media service packages.  These solutions are a great way to achieve results and accountability and should easily pay for themselves:

• Package A ($3,000): akaCRM will create a social media plan specifically for your business (implemented & managed by you) based on your company's business objectives.  Package A includes an objectives development and review session.
• Package B ($3,000 + implementations services based on findings of Package A): includes the services in Package A + implementation of your custom social media plan (ongoing management of the plan by your organization).
• Package C ($3,000 + implementation and management services based on findings of Packages A/B): all of the services in Package A + B + ongoing management of your social media plan. Package C includes monthly executive reviews where we compare baseline metrics with achievements against objectives to ensure we are improving your results.

Contact us now for a free live presentation on how social media can be used in your business.