akaCRM
akaCRM Acquires Post Oak CRM
akaCRM has acquired the key operational assets of Post Oak CRM, a Houston, Texas-based registered salesforce.com consulting partner, which will be integrated into the operations of akaCRM. The combination increases akaCRM's commitment to the Higher Education and Legal Practice markets.
Have You Integrated to [???] Before
Over the past decade, we have seen salesforce.com deployments with associated integrations go from less than 5% of deployments to as much as 50% of deployments. Consequently, one of the most common questions that clients ask is, "Have you integrated to [fill in your system] before?" Its a great question and who wouldn't want to hire a firm that had proven experience integrating a specific system to salesforce? There is a problem with the question, particularly when it is the ONLY question that is being used to select an implementation partner. Very often, partners are sought that have this specific experience and other qualified firms are excluded based solely on this criteria. Take the example of a client asking, "Have you ever integrated to Great Plains Financials before?"
Email Marketing Solutions for Salesforce.com
Unless you have all the customers you need, some level of marketing is necessary and important. Despite the proliferation of spam, email marketing continues to be a key weapon in the marketer's arsenal. For our clients which use Salesforce CRM as their enterprise CRM system, we often have the conversation about the extent of the native capabilities of Salesforce CRM as it relates to email marketing, mass email, email tracking, etc. The goal of this article is to provide a high-level look at the difference between using the native capabilities of Salesforce CRM vs using a specialized email marketing or marketing automation application. We also highlight a number of third-party Email Marketing and Marketing Automation applications that are pre-integrated with salesforce.com.
