Certified Salesforce.com Administrator
Certified Force.com Developer
Jodi Hrbek is a long-time member of the Salesforce.com ecosystem who has partnered with akaCRM CEO, Brent Mellow, in various capacities for more than six years. Jodi is an akaCRM affiliate based in Texas who provides CRM success coaching and training for akaCRM clients.
Jodi is passionate about helping companies use Salesforce CRM to improve sales productivity and measure marketing effectiveness. She helps companies new to salesforce.com get up and running quickly and helps customers with an existing salesforce.com deployment maximize their investment and level of success. With more than eight years experience on the salesforce.com platform, Jodi is a functional expert specializing in identifying business requirements, configuring and optimizing salesforce.com functionality and ensuring sales organizations realize the benefits of CRM. Her area of expertise is Sales Management Effectiveness packages that include dashboard design and custom workshops to help frontline sales managers fully leverage salesforce.com as a proactive management and coaching tool.
Jodi has worked with dozens of enterprise-wide Salesforce CRM implementations through her current practice and in her previous roles as both a Salesforce.com customer manager and client.
As a salesforce.com employee: During her four-year tenure with salesforce.com, Jodi served various roles on the enterprise sales team, including Customer Success Manager, where she was responsible for distributing best practices, providing CRM coaching, and delivering product training for strategic customers including Alltel, Air Liquide, Bank of Oklahoma, Bell Helicopter, CompuCom, Chase Paymentech and FedEx Kinko’s. She assisted clients in developing strategies critical for CRM success including data quality, business process integration, application governance and user adoption.
As a salesforce.com client: Jodi was an early adopter of Software-as-a-Service for both CRM and other business processes, having led an enterprise implementation in 2003 at Protiviti, a global professional services firm. Jodi was brought in by the executive management team to help develop sales culture and infrastructure. She facilitated sales training sessions and led new business development efforts while leading the global Salesforce CRM deployment and managing the team responsible for ongoing application support and change management. She also leveraged the Force.com platform to build and deploy Protiviti’s national recruiting application in less than thirty days.
Jodi's previous experience includes various sales and business development roles, including imc2, an internet services firm, and Walt Disney/ABC Cable. She is a graduate of Northwestern University.
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