Brian Connell is a Principal of akaCRM with more than 25 years of experience in sales, sales management, marketing and partner management. Brian completed his initial salesforce.com partner training in 2007. Brian has more than a decade of direct experience with CRM and Marketing Automation solutions that includes salesforce.com.
Prior to joining akaCRM, Brian was a Senior Account Executive and Business Advisor with Astadia (and its predecessor MW Advisors), where he helped with the company's rapid expansion in the Southwest, Central and Midwestern sections of the U.S. where the company achieved standing as the largest system integrator for a number of SaaS-based vendors including salesforce.com, Eloqua and Xactly. Along the way, Brian helped launch or re-launch Salesforce.com User Groups in more than seven cities. Brian’s Salesforce.com clients have included Fortune 500 companies (First Data, Southwest Airlines, Fujitsu Networking, Sabre/Travelocity, Polycom), as well as many small and medium sized firms.
Brian began his career working for one of the premier sales, sales management, and leadership companies in the world, The Southwestern Company in Nashville, TN. After four years with Southwestern, Brian applied those sales, sales management and leadership skills to building a successful career with diversified media companies like Cox Media Group, Inc., Hearst Corporation, CapCities/ABC, The McClatchy Company and National Direct Media.
Changing gears Brian ventured into the financial services industry where he spent a number of years with software and consulting firms that were focused on helping banking organizations strengthen sales, marketing, finance and IT/operations to deliver exceptional client experiences that drive loyalty and increased profitability. During this time, Brian had the opportunity to present on a number of topics and at a wide range of financial services events that included these industry leading organizations: American Bankers Association (Marketing Conference), California Bankers Association (CFO Conference), Illinois Bankers Association (Annual Conference), Credit Union National Association (Marketing Conference), Texas Independent Bankers Association (Leadership Conference), Texas Credit Union League (Marketing Conference), Wisconsin Credit Union League (Marketing Conference), New England Financial Marketing Association.
Brian currently resides in Olathe, KS, is happily married and has two wonderful children.
- Customer since 2002
- Partner since 2006
- Salesforce Accredited Sales Professional
- The University of Texas at Austin