Brent Mellow is President & CEO of akaCRM and brings more than 27 years of experience in sales, marketing, partner management, business finance and infrastructure to akaCRM. Brent completed his initial Salesforce partner training in 2003 after having been a customer of Salesforce for the two prior years. Brent is a Salesforce Certified Administrator, Advanced Administrator, Sales Cloud Consultant, Force.com Developer, Platform App Builder, Pardot Specialist, Pardot Consultant and Salesforce Accredited Sales Professional.
Prior to akaCRM, Brent was founder of Astadia (and its predecessor MW Advisors), where he helped lead the company's rapid expansion in the U.S., Europe and Asia to achieve standing as the largest system integrator for a number of SaaS-based vendors including Salesforce, Eloqua and Xactly. While at Astadia, Brent served as its President-US, Chief Marketing Officer and had oversight for the product development, IT and legal functions.
Brent began his career in the financial services industry where he spent over a decade with a variety of commercial and investment banks and had roles including Senior Vice President and Managing Director in Bank of America's Global Corporate and Investment Banking Group. As a banker, Brent was trained in risk management including the practice of treating each loan like it was his own money. This practice developed his keen ability to ask good questions and conduct expert due diligence. Brent participated in the consolidation of the banking industry where he served on numerous merger and acquisition due diligence and integration teams and was an advocate for various customer relationship management (CRM) system deployments. Through his banking career, Brent had the opportunity to interact with senior executives of some of the most well-known companies in America and observe hundreds of businesses of all sizes across a wide variety of industries. Brent's clients benefit from the lessons learned from these many relationships.
Following his banking career, Brent was CEO and co-founder of a web-based market research company where he deployed one of the first analytical engines for the high-end furniture industry. Brent was later hired by CompUSA to spin-off its multi-national Call Center Services outsourcing division. Following this successful engagement, Brent became VP/Chief Administrative Officer of the spin off, The Telvista Company, where he deployed salesforce.com as the company's CRM system and later became its VP of Sales & Marketing. The company grew globally to over $100 million with operations in the U.S. and Latin America.
Brent has been a featured presenter and panelist for UBS, Dreamforce, the Call Center Networking Group, and the Southwest Venture Forum. Brent currently resides in Colorado Springs, is happily married and has three wonderful children.
- Customer since 2001
- Partner since 2003
- Southern Methodist University, MBA
- The University of Texas at Austin, BBA